Four questions that change the way you plan social media.

— THE PLAY FRAMEWORK™

Use them to find better topics to post about, question the rules you don't need to follow, understand if social media is really helping your business, and choose a posting style that works for you long-term.

One Guide. Two Ways to PLAY.

  • PRINTABLE PDF WORKBOOK

    A beautifully designed, fillable guide you
    can print or use digitally at
    your own pace.

    Get the Workbook

  • INTERACTIVE ONLINE VERSION

    Answer four questions online, save your responses, and download your personalized
    plan as a PDF.

    Start the Online Guide

Which of these feels familiar?

You sit down to plan social media and immediately start thinking about what you’re supposed to do.

Post more often.

Make more videos.

Follow the latest trend.

Be more personal.

Stay consistent.

Pay closer attention to likes, views and follower counts.

And somewhere in all of that, it gets harder to answer a much simpler question:

What kind of social media makes sense for me and my business—and actually helps me grow? That's where PLAY starts.


Four questions. One approach that fits you better.

  • PASSION

    What lights me up?

    Find the subjects, questions, ideas and expertise you genuinely enjoy talking about and want your business to become known for.

  • LETTING GO

    What have I been doing because I thought I was supposed to?

    Look at the social media rules, expectations and “things you should be doing” that you’ve picked up and decide which ones deserve to stay.

  • AWARENESS

    What do I notice differently once I stop giving those things so much weight?

    Pay attention to what is influencing your decisions and learn the difference between attention and the signs that your content is helping your business.

  • YOUR WAY

    What do I want to do with all of that?

    Choose what you want to talk about, what you are comfortable sharing, the formats you want to use and a posting rhythm you can realistically maintain.

SEND ME THE FREE GUIDE

What you’ll get inside?

This is a short, practical workbook you can sit down with and use right away.

2–3 strong starting points for content based on topics you enjoy and your customers care about

A clearer idea of which social media “rules” you may be ready to stop following

A better way to judge whether your content is helping your business beyond likes and views

Content formats that fit how you prefer to communicate

A realistic posting rhythm you can build without burnout

It’s to help you make better decisions about what you want social media to look like in your business.

The goal isn’t to hand you another formula you have to follow.

Ready to find your way of doing social media?

Get the PLAY Framework™ Quick Start Guide and work through the four questions for yourself.

You do not need to post every day, love being on camera or follow every social media trend to build a useful presence for your business.