Soul-full social for the business owner who is #OverIt.
SOCIAL WITH SUBSTANCE
Your business needs social media.
That doesn’t mean you need to spend your time doing it.
Get strategic, search-friendly content that sounds like you, reflects the quality of your business, and helps the right people connect with you while you get back to the work you started your business for in the first place.
The Social with Substance waitlist is now open
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Be the first to know when enrollment opens again
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The Social with Substance waitlist is now open ✦︎ Be the first to know when enrollment opens again ✦︎
You didn’t start your business to become a full-time content creator.
But somehow, social media became another job you’re expected to do.
Come up with fresh ideas. Take the photos. Film the videos. Don't forget to do your hair first. Now edit the clips. Design the graphics. Write the captions. Make it engaging. Post consistently. Keep up with whatever the algorithm wants this week. Figure out how many hashtags we’re using now. And, of course, make sure all of it is actually helping your business grow.
Then do it again next week. And the week after that.
Year-round. Year after year after year...
The problem isn’t that you need more discipline, more training, another challenge to get followers or one more afternoon trying to figure out which video editing app to use.
You’ve been trying to do all of it while ALSO running the business social media is supposed to help you grow.
No wonder you’re #OverIt.
Professional, authentic content that supports your business while you return to the work you love.
Capture the moments that matter.
Snap a photo, record a quick video or celebrate a customer win.
Then send it our way and get back to running your business.
No more constantly planning your next piece of content, writing captions, editing videos, designing graphics, scheduling posts, or keeping up with the algorithm.
We handle the day-to-day work for you.
But we don’t post just to keep your accounts active.
Your content is guided by The Hive PLAY Framework™ and a simple, ongoing process: plan it, publish it, review the results and use what we learn to strengthen the next round of content.
The strategy is personalized. The process is tested. The results are measurable AND compounding.
Meet Social with Substance™
by The Hive Media & Marketing
A six- or twelve-month partnership designed around what you want to keep doing and what you’re ready to hand over.
You have the expertise, stories, and personality. You just don’t always have the time to turn them into consistent content.
Social with Substance takes that work off your plate.
We handle the planning, writing, design, editing, publishing, and ongoing management, using The Hive PLAY Framework to build a strategy that fits your business and your level of involvement.
You bring the substance. We build the strategy, consistency and momentum around it.
Made for social. Built to be found.
We’re not making content just to fill a feed or earn a one-time like.
Each post is created to work on social media—helping you stay connected with your community, giving people a reason to engage and showing new visitors who you are and whether your business fits what they need.
At the same time, the topics and captions are created with Google Search, AI Overviews and tools like Claude & ChatGPT in mind—so your content can help people find your business weeks or months later.
The offer may be new but the strategy has already been tested and refined across industries.
A simple version of the setup and publishing process.
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1. We begin with your Hive Signature Social Session™.
Within one week of enrolling, you’ll attend your virtual or in-person session to build the foundation for a social media strategy shaped around your business and goals.
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2. You receive your custom Content Authority Plan.
Within three weeks, you’ll receive a documented plan outlining the 3–5 subjects your business will consistently speak to and become known for, based on your expertise, values, frequently asked questions and personality.
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3. You provide the raw materials.
You’ll send us the usable photos, videos and current business information we need to begin creating your content.
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4. We create your first content batch.
We write the posts, design the graphics and lightly edit your original photos or videos. If desired, we’ll review this first batch together and make any needed adjustments to ensure the content sounds like you before publishing begins.
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5. Your content begins publishing.
Publishing is expected to begin approximately 8–10 weeks after enrollment.
Hi, I’m Deanna!
Remember when you needed a college email address just to sign up for Facebook?
I started managing social media for businesses not long after.
What began with marketing luxury apartment communities grew into managing approximately 100 social media accounts for golf resorts and hotels across the country.
Later, I led the nationwide social media rollout and training for more than 500 employees and spent half a decade providing ongoing training, support, inspiration, best practices, and advice to the organization’s internal “social media gurus” group.
Since 2021, I have brought that experience to The Hive Media & Marketing, helping business owners create thoughtful, cohesive marketing that reflects who they are and supports where they want to go.
Platforms, algorithms, and technology will continue to change. What has not changed is the value of understanding people, sharing something worth knowing, and showing up consistently and authentically enough to earn their trust.
I believe marketing should help you build a business that supports your life, not the other way around.
At a Northeast Ohio women’s networking luncheon featuring Tim Misny.
Helping Businesses Show Up
Authentically and Consistently
So, what's actually included in a Social with Substance plan?
✓ Your Hive Signature Social Session™ and custom Content Authority Plan—the strategy foundation completed before your ongoing content creation begins.
✓ Up to 10 original content pieces per month, adapted and shared across Facebook, Instagram and YouTube- that's up to 30 total platform posts each month!
✓ Content planning, caption writing, graphic design, light video editing, scheduling and publishing
✓ Light engagement
✓ Performance reporting and ongoing refinement based on what the results show us
✓ An initial review of your existing profiles and bios, with updates if needed
✓ Strategic selection and rotation of pinned posts throughout the plan
Both options include:
You’ll provide the photos, videos and current business updates we need
through an easy-to-use process.
Both plans include the same services. Simply choose the plan length and monthly rate that
work best for you.
83%
of small business owners feel stressed by their workload and not having enough time to do everything they need to do.
Social media is a complicated responsibility added to an already full workload.
Social with Substance turns years of real client strategy into a sustainable partnership that supports your growth—and gives you back your time.
The PLAY Framework™ comes from the personalized approach Deanna has used for years to help clients turn their knowledge, ideas and personalities into consistent social media systems that genuinely represent their businesses—and connect them with the right leads at the right time.
That experience spans real estate, healthcare, education, social services and professional services. The strategy is now strengthened for how people discover businesses through social media, Google Search and AI—and it will continue to evolve as those platforms and technologies change.
Choose the Plan That Fits You
Standard pricing is shown below. Waitlist members receive priority access when enrollment opens—and the first chance to claim any bonuses, waived fees, special offers or discounts available at that time.
Waitlist Members Get First Access
6-Month Plan
$975/month
6 Monthly Payments · $5,850 Total
✓ Required Hive Signature Social Session™ — $1,497
✓ Onboarding fee — $250
Additional One-Time Costs:
12-Month Plan
$850/month
12 Monthly Payments · $10,200 Total
✓ Required Hive Signature Social Session™ — $1,497
✓ Onboarding fee — $250
Additional One-Time Costs:
Both options are fixed-term plans—not month-to-month services—with convenient automatic monthly payments. Your plan will not renew automatically. Before it ends, we’ll reach out with renewal options so you can choose if you’d like to continue.
What Is the Hive Signature Social Session?
Your social media should feel like an extension of your business, not another role you have to perform.
During the Hive Signature Social Session, we use our signature PLAY Framework to uncover what makes your business, voice, brand
and approach uniquely yours.
Together, we build a social media direction that supports consistent, compounding results without requiring you to spend your life creating content.
Passion
Identify the topics, ideas
and parts of your work you
genuinely enjoy
discussing, sharing
and teaching.
Letting Go
Decide which social media
responsibilities you no
longer want to carry and
can confidently leave
to us.
Awareness
Create a realistic approach
based on your capacity,
boundaries and comfort
level with showing
up online.
Your Way
Shape a content style
that fits you, whether
that includes photos,
simple videos, faceless
content or a combination.
The result is a personalized direction that guides everything
we plan and create for your business.
It is a smarter, more sustainable way to show up, and you may even have some fun doing it.
Supporting Your Revenue, Not Just Your Follower Count
What clients say about working with The Hive
Is Social with Substance right for you?
Social with Substance can work whether your business is newly established or has been serving customers for years. What matters is that you have something valuable to offer and want consistent, thoughtful marketing without personally managing every single post.
An existing social media presence is not required. However, if your pages and profiles still need to be created or significantly set up, we will determine case by case whether additional setup support is needed before your subscription begins as initial page and profile creation are not included.
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Yes, in the way that makes sense for your business. Sometimes that means writing the way you speak. Other times, the business needs a voice of its own. Either way, your content should feel like it belongs on your page not like it came from a generic template.
We review the first batch together and adjust anything that does not feel right before publishing begins. We will keep listening and making refinements as we work together. If we give it several honest tries and still cannot create content you feel good about, I would rather release you from the rest of the contract than keep you in a service that is not the right fit.
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Before we start publishing, we will review your first batch of content together and make any needed adjustments. After that, you will not need to approve content every month. I will use what we established together, my professional recommendations and the results we are seeing to guide the content going forward.
If, after several good-faith attempts, we still cannot create content you feel good about having represent your business, I would rather release you from the remaining months of your plan than keep you in a service that is not the right fit.
The Hive Creative Promise is about the content we create together. It is not a guarantee of sales or any specific marketing result.
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You provide the information and raw materials only you have: current offers, important dates, business updates, customer questions and original photos and/or videos.
While showcasing the person behind the profile is preferred, you do not have to be on camera. Your content can include photos, simple videos, faceless content or a combination that fits you.
Part of your Content Positioning Plan is figuring out how to make providing content easy and sustainable. We will identify opportunities to create a reusable library of evergreen photos, videos and B-roll that can support multiple posts for months or even years so you are not constantly expected to create something new. The goal is to give us more to work with while asking less of you over time.
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Of course you can. You already have been.
You can keep planning the content, taking the photos, filming and editing videos, designing graphics, writing captions, publishing posts and trying to keep up with it all then wonder why you feel burned out running your business.
Or you can decide your time and energy are better spent elsewhere and let us take care of it.
She put off social media for years.
One established service-based business came to The Hive with a Facebook page that had gone quiet and no Instagram presence at all. She knew she needed to show up consistently, but social media felt overwhelming.
Using our PLAY Framework, we built around what felt comfortable and sustainable for her. We began with thoughtful, branded graphics, then used what we learned from the first few months to introduce more personal photos and video when she was ready.
One simple B-roll session created a reusable content library that we have kept finding fresh ways to use without requiring her to constantly take photos, record videos or send us something new every week.
Within six months, Facebook was active and growing again while Instagram gained momentum as we refined the content.
All without paid advertising.
Six months later she had consistent content and measurable growth without creating it herself.
Facebook Results:
Instagram Results:
First six months with The Hive compared with the previously dormant page
Months 4–6 compared with the account’s first three months
But what do those numbers even mean? They mean more people were discovering the business, seeing its content, interacting with it and even taking the extra step to visit the page that posted it.
The content was also written to give Google Search, AI Overviews and tools like ChatGPT and Claude clearer information about who she is, what her business does and who she helps—so it can continue supporting discovery long after it is posted.
No viral moment. No one lucky post. Just thoughtful, consistent content designed around the business and what the owner could comfortably sustain—then reviewed and refined as we learned what connected.
She did not have to become a full-time content creator to make it happen. In fact, she doesn't have to create any social media content herself.
We do it for her.
Ready to make social media our job instead of yours?
Social with Substance opens to a limited number of businesses at a time. Join the waitlist for priority access when enrollment opens—and first notice of any bonuses, waived fees, special offers or discounts available at that time.
Complete the form below and check the “Sign Up” box so we can contact you.